Pimm's No.1 is a mixed drink based on gin, with orange liqueur and a secret blend of herbs and spices. This creates an exceptional flavour. Complex fruity notes of bittersweet caramelised orange, with a fresh finish of citrus and spices. Since James Pimm first mixed a jug of this stunning drink in 1840, Pimm's has been politely but clearly emphasising that there are more important things than making lists ... like catching up with good friends! Pimm's No.1 is the perfect drink to share, making any occasion extra special and deliciously memorable. Grab a pitcher (or a long drink glass) and fill it with ice. Mix one part Pimm's No.1 with three parts cold lemonade. Then add a little mint, cucumber, orange and strawberries and enjoy.